about

for the last 14 years, her career has never followed a single axis. yet, it has followed a single question: what is the true soul of this and how do we give it form?

She began in advertising at Johannes Leonardo in New York, where she learned that design, at its best, is not decoration — it is cognition, emotion, and strategy made visible. There she art directed the relaunch of Adidas Originals' iconic Superstar shoe, building a campaign that dared a generation growing up on likes and validation to find their own voice and be their own superstar.

She then moved into innovation consulting at Co:collective, where she helped brands define their deepest missions and put them into action. She worked with MoMA to clarify their purpose for a new generation of culture lovers, and designed a savings app for the Charles Schwab Foundation in service of low-to-medium income families — work that required her to hold good design and social ethics in the same hand.

She then joined SYPartners, where she spent years in rooms with some of the world's most consequential leaders. She helped the Newhouse family — one of America's most powerful and most private dynasties, the stewards behind Condé Nast — find the words and the visual language to honor their heritage. She worked with the CEO of Prudential to redefine the organization's purpose through the lens of diversity and inclusion. She supported Laurene Powell Jobs and the XQ Institute in helping fuel the future of American education. She did not just design for these clients. She journeyed with them – to see and feel what they could not yet articulate, and gave it form.

At Zalando, one of Europe's largest fashion platforms, she operated at the intersection of culture, product, and organizational life. She HELPED wrIte the company's diversity and inclusion strategy. She built and ran a cultural intelligence practice — creating monthly culture forecasts, designing trend frameworks, and convening a council of cultural pioneers to gain foresight into what was emerging on the horizon. She became the central figure for culture research across the organization, and her work contributed to the strategic context for the acquisition of Highsnobiety.

yet, underneath all of it — she was building something else entirely.

Today she is the founder and mother of Moonmoons — a global platform connecting people to integrity-led healers, practitioners, and elders across six continents. She has built the network, vetted the practitioners, designed the brand, built the app from scratch, and grown the community organically to over 15,000 on Instagram — all rooted in the same conviction that has driven every chapter of her work: that the people and practices we trust with our inner lives must be held to the highest standard of integrity.

As the founder of Moonmoons, she designs and leads retreats, workshops, and deep immersions — from intimate gatherings with elder shamans to ten-day TCM and Daoist immersions in ancient temples in China. She works with integrity-led spiritual practitioners from traditions across the world, and she brings the same quality, depth, and discernment to this work that she brings to every boardroom. The Moonmoons app is available HERE.

She has sat with CEOs in moments of reckoning and with elders IN SACRED SPACES TO DISCUSS SPIRITUAL ETHICS. The work, in both, is of equal importance — because she has always understood that real change begins from the inside out.

Annette holds a B.F.A. in Graphic Design from the Rhode Island School of Design and is a trained life coach through Accomplishment Coaching. She is reiki 1,2,3 certified, and a devoted student of the indigenous traditions she works alongside. She is fluent in Mandarin.

She is available for consulting engagements across brand strategy/ architecture/marketing, organizational transformation, cultural intelligence & research, creative direction and design.